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Analytics, Tracking & Reporting

Google Analytics 4 Property Setup

Accurate website measurement starts with a properly configured Google Analytics 4 property, clean web data stream installation, and calibrated retention settings.

Analytics, Tracking & Reporting
Service Overview

Service Highlights

  • Target Market: United States & Global Professionals
  • Delivery Platform: Official Fiverr Order Platform
  • Rights: Full Commercial Rights Included
  • Buyer Protection: Fiverr Escrow Guarantee

Service Overview

Our Google Analytics 4 Property Setup service creates or audits your GA4 property, configures your web data stream, installs the base GA4 measurement tag on your website, enables appropriate Enhanced Measurement toggles, extends data retention to 14 months, and sets up internal traffic filtering and Google Search Console linking (custom event and conversion tracking is available via our dedicated GA4 Event Tracking Setup service).

What Is Included in This Service

Creation or configuration audit of your Google Analytics 4 property and Web Data Stream

Base GA4 measurement tag installation (direct CMS integration or via GTM)

Configuration of Enhanced Measurement settings, 14-month data retention, and time zone/currency

Internal IP traffic filter setup and unwanted referral exclusion list (e.g., payment gateways)

Google Search Console and Google Ads product link configuration plus Realtime verification

Key Business Benefits

Establishes a clean, single-tag GA4 foundation without duplicate pageview firing

Extends event data retention from the 2-month default to 14 months

Prevents payment processors (like PayPal or Stripe redirects) from overwriting original traffic sources

Connects Search Console so organic search query reports appear inside GA4

Who This Is For

Ideal for new websites, businesses launching a redesign, or site owners whose current GA4 property was never properly configured.

Why This Service Matters

Out-of-the-box GA4 properties default to 2-month data retention and often suffer from duplicate tag installations or self-referral issues that skew traffic source reports.

How the Process Works

1

Site & Account Access

Grant Editor/Admin access to your Google Analytics account and share your website platform details.

2

Property & Stream Configuration

We configure the GA4 property, data stream, retention settings, referral exclusions, and Search Console link.

3

Realtime QA & Handoff

Verify clean single-pageview firing in GA4 Realtime/DebugView and deliver a setup summary.

Service Questions & Answers

Google Analytics 4 Property Setup covers creating and configuring the base GA4 property, web data stream, retention settings, referral exclusions, and base tag installation. GA4 Event Tracking Setup focuses specifically on building custom events and key-event/conversion tracking for forms, clicks, or purchases.
We install and configure GA4 on WordPress, Shopify, Wix, Squarespace, Webflow, and custom HTML websites.
GA4 defaults to deleting user-level exploration data after 2 months; we update this setting to the maximum 14-month retention window.
Yes! Auditing and removing duplicate base tags is a standard part of our property setup check.
Contact us via our Contact page with your website URL to set up your GA4 property.

Ready to Get Started on Google Analytics 4 Property Setup?

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